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Commercial Partnerships
Sherwin-Williams, Sponsorship, META-TWENTY, META20

Sherwin-Williams has one of the industry’s most recognised portfolios of branded and private-label products. The Company’s Sherwin-Williams branded products are sold exclusively through a chain of more than 4,438 company operated stores and facilities in the United States, Canada, the Caribbean and Latin America.

Having already partnered with the Mercedes-Benz EQ Formula E Team, Sherwin-Williams looked to expand its portfolio of motorsport partnerships in the UK. META-TWENTY supported discussions between Sherwin-Williams and Edward Pearson to provide a bespoke package aimed at delivering value. 

Key Outcomes:

  • Creation of bespoke activation rights matrix for Edward and Sherwin-Williams

  • Creation of branded sales materials 

  • paint supply for Virtuosi cars (British F4)

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