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Richardson Racing
Brand Development | Social & Digital | Partnership Management
Richardson Racing Meta-twenty, Meta20

Translating Richardson Racing's on-track success, off-track. META-TWENTY provide a turn-key solution that encompasses a variety of services to enhance the team's partnership capabilities. 

The team engaged META-TWENTY in 2021 to enhance the Richardson Racing brand to support the continued growth of the team.


The development of a comprehensive long-term strategy that encompasses all elements of the team’s marketing activities has provided the team a strategic roadmap that aligns with their future aspirations. 

Key Outcomes:

  • Complete re-brand across all external channels

  • 120% increase in sponsorship revenue

  • 550% increase in ORGANIC social media reach

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