Who We Are
What We Do
Providing strategic commercial and marketing guidance to Nicolas Hamilton. Forging a brand that provides Nicolas with a platform to develop his own public persona across a plethora of channels.
Strategic evaluation and development of Nicolas’ brand
Creation of commercial rights portfolio for acquiring prospective sponsors
Supporting Nicolas in contractual discussions with several key sponsors resulting in multi-year partnerships
Leading the development of Richardson Racing's marketing and partnership activities as part of the team's long-term commitment to compete on an international stage.
Providing a strategic framework to develop the team's brand
Creation of a commercial rights portfolio to assist with driver and commercial partner acquisition
Bringing the brand to life through creative activation across multiple channels and platforms
Creating a supportive ecosystem for team drivers to enhance their off-track marketing capabilities