Providing strategic commercial and marketing guidance to Nicolas Hamilton. Forging a brand that provides Nicolas with a platform to develop his own public persona across a plethora of channels.



Strategic evaluation and development of Nicolas’ brand

Creation of commercial rights portfolio for acquiring prospective sponsors

Supporting Nicolas in contractual discussions with several key sponsors resulting in multi-year partnerships

Leading the development of Richardson Racing's marketing and partnership activities as part of the team's long-term commitment to compete on an international stage. 

Providing a strategic framework to develop the team's brand

Creation of a commercial rights portfolio to assist with driver and commercial partner acquisition


Bringing the brand to life through creative activation across multiple channels and platforms


Creating a supportive ecosystem for team drivers to enhance their off-track marketing capabilities

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